PROUD FOOD MOVE

Edible Software® Relocates, Expands New Corporate Home in Houston's Westchase District

"Thanks to the growing demand for Edible Software's products and services we're continuing to expand -- and now we've moved into a building of our own," says Edible President and CEO Henri Morris.

It's the new Edible Software World Headquarters and it's located in Houston's busy Westchase District, says Henri. The Westchase District is a commercial hub known as the home of many technology firms as well as oil and gas companies.  "It's where 'Silicon Valley' meets the Energy Corridor," says Henri, who oversaw a wall-to-wall interior redesign and renovation of his new company home before the Edible team moved in on June 25.

"Now, we can stretch out," he says. "We have a state-of-the-art training room and a spacious work area for our engineers and support staff. It's fun to show We'll be having a an official housewarming party in a few weeks - but in the meantime - our door is open to all Edible friends. Please stop by for a tour or check us out here.

The new address is:

Edible Software

3603 Westcenter Drive

Suite 100

Houston, TX, 77042

(832) 200-8000 (same number)

www.ediblesoftware.com

Edible Software® in the News - Houston Chronicle reporter Sandra Bretting, whose specialty is writing about successful small companies, recently interviewed Edible President and CEO Henri Morris. Please - make our day - read our story published in the Houston Chronicle business pages.

INTRODUCING . . .

Our Edible Marketing Machine
His name is Charles A. Butler, III ("Charles" works, too)
VP of Sales and Marketing

Favorite Part of His Job: Demonstrating Edible Software by phone. "I'm a teacher at heart. We've got technology that makes it possible for someone thousands of miles away to see Edible working right on their computer in front of them while we're both talking on the phone."

Hobby: Eating. "I'm a 'foodie," says Charles who claims to have eaten himself into a "steak coma" once or twice and experienced a few sugar highs along the way. "When I see something sweet, it's like waving drugs in front of a junkie."    

Personal:  He married his high school sweetheart, Allison, almost three years ago.  He maintains the website for the church where his father serves as deacon.  

Job History:  He directed ("basically that means I was a teacher") public safety programs for the Texas Alcoholic Beverage Commission.  

College Ties:  Texas Longhorns!  "I'm a Texas-ex and my blood runs burnt orange, not red." 

Sports: Watching the Longhorns play football and working out at the gym ("gotta take care of the steaks and cake").

REVEALED

The Absolute Worst Mistake You Can Make  . . . When Buying Food Accounting Software

Hands-down (no exceptions), the worst mistake a wholesale food distributor can make when selecting accounting software is to buy the one-size-fits all variety like the kind sold at Office Depot and Best Buy. Here's three reasons why:

1. You lose all hope of maintaining inventory control. No off-the-shelf software is capable of calculating the multi-unit-of-measure, and/or the constant--and multiple -- fluctuating costs of food products that our industry must deal with every day.

2. You make it easy for employees to steal. All it takes is one or two dishonest workers to make big trouble. Generic software can be their helpmate. One-size-fits-all accounting software cannot provide detailed information about actual amounts, units-of-measure and turnover speed. This leads the door wide open for thieves to help themselves to your inventory -- little by little, day by day. Meanwhile, you're wringing your hands in the back office wondering where your profit went.

3. You may turn into a lawbreaker.

You? Break the law? Let's be clear: It is not against the law to buy off-the-shelf accounting software,but it is unlawful not to provide mandated information to Uncle Sam. Beginning in September, the new USDA Farm Bill kicks in. Every distributor in our industry will be required to comply with the country-of-origin (COOL) program, a level of inventory control that generic software like QuickBooks and PeachTree cannot handle.

Want to know more about off-the-shelf accounting software systems and how they can make you a sitting duck for trouble? Call us at (832) 200-8000.

What do good tomatoes have in common with good accounting? "Plenty," says Henri Morris.

Good Tomatoes and Good Accounting? There is a Connection

The connection between good tomatoes and good accounting surprises some food distributors, but it shouldn't. The fact is, we can provide traceability from the field to the dinner plate if we barcode the produce. No, not barcoding the individual tomatoes - but the pallets, with the point of origin specified.  That way, when it's time for trace-backs, the data is available at lightning speed.

With the right accounting software, you can:

   -- Instantly de-activate the affected products within their systems once the various governmental authorities signal a problem.

 -- Instantly identify each and every customer to whom any tomato (or other food product) has been sold.
 -- Isolate and identify each and every customer once the suspected vendors are identified.

Edible Software can instantly trace  products back to originating vendors, and at the same time identify each customer to whom that product was sold. We can show you how before the next crisis comes. Call us at (832) 200-8000, or email me at hmorris@ediblesoftware.com or . . . learn more here.

Henri Morris --

Henri Morris, CPA, is president and CEO of Edible Software.